Filipino barbers are famous not only for their haircutting skills,
but also their knack for telling tall tales.
When BBDO Guerrero called for new interns,
they were also looking for barberos of their own.
Introducing, BBDO Kwentong Barbero.
From rebellious mohawks to crazy mullets, we created hairstyles
that represent every kind of creative, and promoted them online
as an open call to aspiring storytellers. On our website,
candidates could choose a hairstyle, and craft any kind of story about it.
We then finally announced the Barberos who made the cut.
And it was time to open shop.
Launch Materials
Other Social Materials
Website UI Design
Visit manguerrero.com to check out the online test for aspiring art directors and copywriters.
Agency: BBDO Guerrero
CCO: David Guerrero
Creative Directors: Ali Silao and Jameilee Que
Associate Creative Directors: Emman Carandang
Art Directors: Gab Bernal and Jax Guillen
CCO: David Guerrero
Creative Directors: Ali Silao and Jameilee Que
Associate Creative Directors: Emman Carandang
Art Directors: Gab Bernal and Jax Guillen
Copywriters: Gio Gamban, Niño Gonzales, Dino Robles
Illustrators: Sean Sonsona, Elaine de la Cruz
Digital Experience Manager: Oleg de Leon
UX Developers: Marcus Ramos
Final Art: Gab Bernal and Jax Guillen
Illustrators: Sean Sonsona, Elaine de la Cruz
Digital Experience Manager: Oleg de Leon
UX Developers: Marcus Ramos
Final Art: Gab Bernal and Jax Guillen
Account Executive: Kaye Sordan
Digital Director: Rosh Nandwani
Social Media Manager: Bless Melad
